
A growing company is a great place to be. It’s fun to see customer acquisition rates and revenue increase. You’re excited for each new day, each new customer, and each new employee that joins. It not only feels like you’re surviving growth, you’re thriving on it.
And then it happens.
Your team isn’t getting as much done. Quality drops. Employees feel stuck in maintenance roles. It’s a very common occurrence in a growing business and it’s one that you can’t solve with technology alone.
You’re heading down the straightaway and it feels great. That corner you’re approaching is going to be a challenge. The good news is that you can prepare for it. The bad news is that everyone may not make the turn with you.
Below are the top three things that you as a CTO must do — all non-technical — to help a company survive growth. By the way, they’ll help you survive it, too.
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