You’ve been working on a new release for a while, the team is excited about the new features being added, and the release day comes. The marketing team has been pumping out information to current users and new prospects, and then…
…the negative feedback comes rolling in.
Prospects that were on the verge of buying based on what was coming, are now a bit cold on the product.
Why would this happen? You know your product, your team knows the product and people have been asking for these new features. So it’s back to the drawing board, collecting all the negative feedback and combing through it for suggestions.
And, if you’ve been there, you were probably wondering what happened.[Read more…] about The Value of User Research in Product Development